In this campaign for Adidas, we utilize the streets of Manhattan's Financial District as a backdrop for the brands signature athletic wear. To add more intensity to the soaring, sharp corners of the skyscrapers and cutting shadows across the streets and alleys, we make use of a wide angle lens to stretch the scenes to their limit. Two fashion edits consisting of classic black and white, and one of bright, energetic hues serve to highlight the variety of the seasons designs, capturing both stills and video content.

Adidas x Jimmy Jazz - Adidas Originals Campaign

Art Direction & Styling:  Daniella Mangakis  

Photography: Tiago Chediak

Videography: Maurice Zarzuela

Using Format